JEFFERSON CITY - The timely coordination of an impaired driving campaign and a new law to help memorialize drunk driving victims will urge drivers to think about their choices this August and in the months ahead.
The annual You Drink & Drive. You Lose. campaign will kickoff Aug. 19 with the unveiling of a new roadside memorial sign for impaired driving victims.
"Drinking and then choosing to drive is a choice that tragically takes lives," said Don Hillis, MoDOT Director of System Management. "The new signs offer a memorial to victim's families, while raising awareness of the dangers of impaired driving."
The signs are part of legislation that goes into effect Aug. 28 called David's Law. The law is named after David Poenicke, a victim of impaired driving. Poenicke's sister, Gail Rehme, was a leading force in getting the legislation passed. Representative Bill Deeken of Jefferson City sponsored the bill.
The blue memorial signs read "Drunk Driving Victim!" and include the person's initials and the month and year they were killed. At the bottom it reads "Think About It!" The signs can be requested and paid for by the family of a drunk driving victim.
Impaired driving continues to be a problem among motorists, many of whom don't realize how little of a substance it actually takes to affect driving skills and put themselves and others at risk.
In 2008, 262 people were killed, 1,113 seriously injured and 3,398 received minor injuries in crashes involving an impaired driver.
The You Drink & Drive. You Lose. campaign is an annual campaign that includes paid media advertising and statewide sobriety checkpoints from Aug. 21 to Sept. 7 aimed at deterring impaired drivers.
To learn more, visit saveMOlives.com.